Book Review - Web 2.0: A Strategy Guide (Hardcover)

Web 2.0: A Strategy Guide (Hardcover) by Amy Shuen (Author) delivers on its promise of providing effective strategies and a new way of thinking when it comes to using Web 2.0 tools to improve your business.

The book seems to be targeting marketing managers and business owners who rely on outside sources or other departments to research and implement these services. Amy Shuen provides a clear understanding of these concepts to those needing it.

One of the best resources of the book is the end-notes. The references that Amy cites gives the reader a great starting point to find more in depth material about specific topics.