Book Review - Subject To Change: Creating Great Products & Services for an Uncertain World

Subject To Change: Creating Great Products & Services for an Uncertain World
-Adaptive Path on Design

By Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Book Price: $24.99 USD

http://oreilly.com/catalog/9780596516833/

Personal Rating: A MUST READ!

As a individual working within the design and advertising industry, I can say that I have a pretty good idea about the truth in the design process for this particular industry - it's all about the creative, winning awards and getting results for our clients. However, after reading "Subject to Change", I'd like to think that I've seen the light about how to better develop solutions not just for my clients, but for their clients; the end user, the person who will ultimately be influenced by the product or service I have been hired to create.

Adaptive Path successfully shows that it is the experience of the end user that determines the success or failure of a product or service. By encouraging a process of design that takes into consideration the experience of using the product or service, Adaptive Path have proven that their recommended processes can be adopted by any development team and be used to create a successful product or service.

I would encourage that any professional who works or participates in any sort of design cycle that creates, they should read this book. It will lead to a change in they way they think about what sort of outcomes they are trying to achieve.