Book Review - The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

by Michael Port (Author), Elizabeth Marshall (Author)

Looking to get into sales or are you already in sales? If you're looking to improve client retention and take a long term view then this is the book you need to read. It's short at 157pgs but it's inexpensive and the ideas are easy to understand and easy to implement. As I read thru I could see how typical closing tactics alienate your clients compared to taking a contrarian approach. I'm looking forward to other works by these authors.


this is the book you need to read if you are in sales

Book Review - Printing with Adobe Photoshop CS4

Printing with Adobe Photoshop CS4
By Tim Daly
Printed by Focal Press
ISBN: 9780240811383
Pages: 304
Format: Book - Paperback
Trim: 7.44in x 9.69in
Publication Date: May 19, 2009
Price: $39.95

http://focalpress.com/Book.aspx?id=5196

Many books on Photoshop just glaze over the printing process, but this is the book to get to improve your Photoshop output. Tim Daly starts the book talking about the tools to capture your images, gets into color management and profiling. Then moves into solving problems like color casts and how to eliminate them from your final output. Tim also discusses paper types, printer sizes and ink types. This is the only book you'll need if you need to learn more about printing from Photoshop.